
Chula Vista
At the intersection of culture and community, at the heart of Chula Vista, is the iconic Third Avenue Downtown gateway sign. Designed by Graphic Solutions Ltd. – a local company – and installed in 2003, its vibrant blue and gold hues welcome both visitors and locals. It’s a symbol of the city’s warmth and diversity.
The sign sits proudly at the entrance of Downtown Chula Vista and provides a stunning statement of its surrounding landscape of shops, restaurants, cafes, parks, and small businesses. It’s a reminder of the city’s rich history and its evolving identity.
Over the years, the sign has witnessed the ebb and flow of life in Chula Vista, becoming a silent narrator of stories that chronicle the growth and evolution of the vibrant community it represents. Locals find solace in its familiar sight, and it has become a fixture that represents the city’s character.
During festivals and celebrations, the sign becomes a beacon of joy as strings of lights adorn its framework, casting a warm glow over the city. Residents come together to revel in the spirit of unity, with music and laughter echoing through the streets.
The sign has also become a canvas for public art, showcasing the talents of local artists who capture the essence of Chula Vista. Colorful murals adorn Third Avenue, telling stories of resilience, diversity, and the unique blend of cultures that define the community.
And so, the San Diego gateway sign of Chula Vista continues to stand tall, a silent witness to the tapestry of life woven by the people it welcomes with open arms.
Chula Vista Scenes





























