Resume

MARIE G. FELIX

808-312-7735 | mariegf1@gmail.com
3340 Del Sol Bl. #200, San Diego, CA 92154
www.felixpov.com/portfolio-samples

 

OBJECTIVE

As a results-driven professional with over 25 years of marketing experience, including more than 15 years in digital and social media marketing, I bring a comprehensive background in formulating and implementing effective marketing strategies through various online platforms. I am actively seeking remote or in-person work opportunities, not confined to marketing, to leverage my skills and knowledge to enhance and enrich the customer experience for an organization. I am looking to transition from freelancing and am open to exploring various fields where my expertise can be applied.

SKILLS

Google Workspace
Microsoft 365
Google Analytics
Hootsuite
Social Pilot
Reliance Network CRM
HubSpot
Salesforce
Zoho
WordPress
invideo AI
ChatGPT
Copilot
Canva

EXPERIENCE

Freelance Digital and Social Media Marketing
San Diego, CA | June 2018 – January 2020; July 2020 – Present

  • Digital Strategy Development:
    • Develop tailored digital marketing strategies for various clients to align campaigns with business goals.
  • Social Media Management:
    • Generate and schedule social media content to boost engagement and organic growth.
  • Client Collaboration:
    • Collaborate closely with clients to understand their unique needs and goals, maintaining open lines of communication to ensure client satisfaction and project success.
  • Campaign Execution and Optimization:
    • Execute digital campaigns using SEO, SEM, and social media ads to increase brand visibility and achieve objectives.
  • Adaptability and Continuous Learning:
    • Stay current with industry trends and emerging technologies, incorporating new tools and strategies to enhance the effectiveness of marketing initiatives.
  • Technological Proficiency:
    • Utilize a range of digital marketing tools, including social media management platforms, analytics tools, and project management applications.
  • Time Management and Project Coordination:
    • Effectively managed multiple projects simultaneously, ensuring deadlines are met and client expectations exceeded.

Email Marketing Manager
Market Mizer [Equate Media], Burbank, CA | February to June 2020

  • Campaign Planning and Execution:
    • Oversaw the end-to-end execution of email marketing campaigns, including content creation, design, and scheduling.
    • Implemented A/B testing to optimize subject lines, content, and calls-to-action, leading to a 21% increase in open rates.
  • Automation and Drip Campaigns:
    • Streamlined communication and drove customer loyalty through optimized marketing automation workflows, including drip campaigns, lead nurturing, and onboarding sequences.
  • List Management and Hygiene:
    • Regularly cleaning and segmenting email lists to ensure compliance with regulations and high deliverability rates.
  • Compliance and Best Practices:
    • Ensured compliance with email marketing regulations, including CAN-SPAM, GDPR, CASL, and COPPA, and stayed informed about industry best practices.
  • Testing and Optimization:
    • Continuously conducted A/B testing on email elements, such as CTAs, images, and layouts, to optimize performance and user engagement.
  • Customer Segmentation:
    • Implemented customer segmentation to personalize messaging, resulting in a 22% conversion rate increase.
  • Vendor Management:
    • Managed relationships with email marketing service providers and technology vendors, negotiating contracts and ensuring the utilization of the latest features and technologies.
  • Training and Development:
    • Provided training to team members on best practices in email marketing, ensuring they have a shared understanding of industry trends and strategies.

Director of Marketing
Century 21 All Islands, Honolulu, HI | July 2008 – November 2017

I have successfully developed and executed marketing programs for the company. The programs were executed with a budget of $1M per year and included website, print, television, and digital marketing. I also conceptualized and implemented marketing collaterals with a focus on maintaining the brand and expanding its recognition. Additionally, I provided advertising and marketing materials to 300+ agents and 11 offices across the state.

  • Scheduled and handled annual marketing plan and media placement.
  • Managed SEO/SEM for the website involving blogs; Measured SEO with Google Analytics.
  • Brand ambassador at client events, trade shows, conferences, and award presentations.
  • Conceived and administered marketing collaterals and email campaigns for the CRM – making sure campaigns complied with data privacy acts for USA, EU, and Canada.
  • Trained agents on various marketing tools.
  • Advised and helped agents with their annual marketing planning.
  • Art director for company publication – Hawaii Moves Real Estate Magazine.
  • Created and managed all social media sites (Facebook, Instagram, Pinterest, X [Twitter], YouTube).
  • Developed unique promotions for events.
  • Administered all advertising and marketing for the company’s real estate school subsidiary.
  • Developed and implemented internal marketing and agent retention programs.
  • Spearheaded company volunteer events for local non-profit organizations including Easter Seals, Hawaii Food Bank, United Way, and Habitat for Humanity.
  • Managed Marketing Department budgets and staff.

EDUCATION

  • Bachelor of Arts, Marketing | University of San Francisco

CERTIFICATIONS

  • Social Media Marketing, Google Analytics, Facebook Advertising, Instagram Marketing, YouTube Marketing, YouTube Masterclass, Skype for Business, Reddit Marketing
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